When Selling Buildings launched on May 20, it sold out in just five hours. The book chronicles Bob Knakal’s 40+ years in the commercial real estate trenches of New York City. But beyond the deals, data, and deadlines, the writing process offered unexpected revelations—about memory, legacy, relationships, and the value of sharing lessons learned.
Key Takeaways
Memories Unearthed: Writing the book meant revisiting a trove of saved materials—old tax returns, deal files, press clippings, and letters—stored away in 22 boxes. These archives brought forgotten stories and turning points back to life.
From Paper to Platform: A chance visit from Ed Winslow during the writing process sparked the idea to digitize decades of history, leading to the launch of BobKnakal.com, preserving his legacy beyond the printed page.
No AI, Just Authenticity: Every paragraph was written and rewritten by hand. Co-author Rod Santomassimo and Knakal intentionally avoided AI tools to maintain a personal and authentic tone.
Lessons, Not Just Stories: Each chapter concludes with actionable insights—takeaways for property owners and brokers drawn from thousands of career mistakes, successes, and hard-won wisdom.
Marketing With Purpose: Beyond storytelling, the book builds brand visibility. “It’s not who you know, it’s who knows you,” says Knakal—adding that broader recognition increases the chances of delivering stronger outcomes for clients.
Legacy Beyond Transactions: The book honors the true legacy of Massey Knakal—not just its 4,000+ sales or $100M exit, but the fact that 32 CRE companies in NYC today are led by alumni who started there. That’s the impact that matters most.
Frequently Asked Questions
Q: Why did Bob Knakal write Selling Buildings?
A: To document lessons from four decades in NYC real estate, preserve his firm’s legacy, and share insights that could inspire the next generation of brokers and property owners.
Q: How long did the book take to write?
A: Two and a half years, with weekly and sometimes daily collaboration between Bob and his long-time coach and co-author, Rod Santomassimo.
Q: Is the book just about deals?
A: No—it’s about relationships, leadership, market cycles, and mistakes made along the way. It’s a guidebook and memoir rolled into one.
Q: What’s the deeper goal of the book?
A: To help others succeed, motivate future leaders, and ensure that the values and methods that built Massey Knakal live on.
Q: How can I get a copy?
A: Visit www.BobKnakal.com for updates on future availability and to explore the digital archive behind the book.
