Selling Buildings: Real Estate Book of 2025

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The first issue of RENT Magazine for 2026 recognizes Selling Buildings as a Best of 2025 Awards winner, cementing its position as a must-read commercial real estate book. Written by legendary NYC broker Bob Knakal and top industry coach Rod Santomassimo, this book distills decades of real-world experience into a practical, results-driven guide for brokers and investors looking to win at the highest level.

Selling Buildings goes beyond transactions. It delivers proven strategies for positioning assets, creating competitive bidding environments, and consistently achieving premium pricing in today’s commercial real estate market.

Why Selling Buildings Is a Game-Changer for Commercial Real Estate Professionals

• Proven Sales Strategies Backed by Billions in Transactions
  The book outlines repeatable methods used in billions of dollars of real commercial real estate deals, offering readers systems they can immediately apply to live listings.
• Step-by-Step Playbook for Maximizing Property Value
  Selling Buildings breaks down how to properly position assets, tell the right story to the market, and unlock hidden value that many sellers and brokers overlook.
• How to Create Competitive Bidding Environments
  Readers learn how to drive urgency, increase buyer demand, and engineer competitive processes that lead to stronger terms and higher sale prices.
• Exclusive Listing and Client Acquisition Frameworks
  The book reveals how top brokers consistently secure exclusive listings by building credibility, trust, and a differentiated market presence.
• Actionable Guidance for Brokers at Every Career Stage
  Whether early-career or highly experienced, the strategies scale with the reader’s business and adapt to changing market cycles.
• Industry Recognition and Award-Winning Impact
  Being named a Best of 2025 Awards winner and featured in RENT Magazine’s 2026 issue underscores the book’s relevance, authority, and real-world impact.
  
  

Frequently Asked Questions

Who should read Selling Buildings?

Selling Buildings is designed for commercial real estate brokers, investors, and professionals who want to sell assets more effectively, secure exclusives, and consistently achieve top-of-market pricing.

Is this book only for New York City real estate?

While the authors bring deep NYC expertise, the strategies are market-agnostic and applicable to commercial real estate professionals nationwide.

What makes this book different from other real estate books?

Unlike theory-heavy books, Selling Buildings focuses on execution—real processes, real deal structures, and real tactics proven in live transactions.

Does the book help with exclusive listings?

Yes. A core focus of the book is how to win exclusive assignments through positioning, messaging, and client trust.

Is this book useful for investors, not just brokers?

Absolutely. Investors gain insight into how top brokers think, how deals are positioned, and how to evaluate sales strategies that maximize exit value.

Why was Selling Buildings named a Best of 2025 Award winner?

The book was recognized for its practical impact, industry relevance, and ability to deliver measurable results in commercial real estate sales.

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