Legendary NYC investment broker Bob Knakal has teamed up with top commercial real estate coach Rod Santomassimo to release Selling Buildings: Maximizing Prices and Profits in Commercial Real Estate. Part memoir, part tactical playbook, the new release delivers high-impact strategies for brokers and owners who want to master commercial real estate, build generational wealth, and leave a lasting legacy.
Key Highlights:
Record-Setting Expertise: Knakal’s career includes 2,351 buildings sold, $22 billion in transactions, the founding of Massey Knakal, and now leading BKREA—offering readers lessons earned over four decades.
Coach-Backed Application: Rod Santomassimo, CRE’s most sought-after coach and founder of The Massimo Group, distills years of coaching thousands of brokers into practical, actionable takeaways.
Real Stories, Real Numbers: The book features behind-the-scenes stories, including a $179M portfolio deal, and frameworks like “BK’s Takeaways for Investors” and “Rod’s Lessons for Brokers.”
Star-Powered Foreword: Million Dollar Listing New York’s Ryan Serhant lends his voice in the foreword, cementing the book’s relevance across all levels of CRE.
Endorsed by Industry Icons: Praise from Barbara Corcoran, Francis Greenburger, and Stephen Siegel positions the book as essential reading for serious professionals in the field.
Now Available with Summer Launch Events: Selling Buildings is on sale at massimo-group.com/selling-buildings, with author appearances, podcast tours, and live discussions scheduled throughout summer 2025.
Frequently Asked Questions (FAQs):
Q: What is Selling Buildings about?
A: It’s a strategy-first guide to succeeding in commercial real estate—from prospecting and deal-making to legacy-building—co-authored by Bob Knakal and Rod Santomassimo.
Q: Who is the book for?
A: Commercial real estate brokers, owners, and investors who want practical strategies, inspiring stories, and frameworks for long-term success.
Q: What makes this book different from other CRE books?
A: It combines record-breaking brokerage insights (Knakal) with elite coaching frameworks (Santomassimo), making it both aspirational and tactical.
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