BKREA, founded by industry veteran Bob Knakal, has appointed Anahis Barrie as Managing Director of its User Building Vertical, introducing a specialized focus in a competitive real estate market. With over a decade of experience in luxury and commercial sales, plus advanced credentials in engineering and business, Barrie is uniquely positioned to drive innovation in NYC investment sales.
Key Highlights
First-of-Its-Kind Focus: BKREA is pioneering a new User Building vertical, making Barrie the first broker in NYC to specialize exclusively in vacant and user-occupied buildings.
Experienced Leadership: Barrie brings over a decade of experience in both luxury residential and commercial transactions, strengthening BKREA’s innovative sales strategies.
Analytical Expertise: With an Industrial Engineering degree and an MBA, Barrie offers a unique blend of technical and business insight to maximize client outcomes.
Proven Track Record: From Douglas Elliman to Compass, Barrie has represented high-end buyers, sellers, and tenants, consistently delivering profitable results across diverse markets.
User Premium Advantage: BKREA’s analysis of 1,023 Manhattan sales revealed user-occupied buildings command a 16% premium, positioning this sector as a lucrative opportunity.
Strategic Market Expansion: By focusing on user buyers—those who purchase vacant buildings for personal or business use—BKREA is capitalizing on a dynamic unique to New York City.
Frequently Asked Questions
What is a User Building in NYC real estate?
A User Building is a vacant or mostly vacant property sold directly to an end-user who will occupy it—rather than to an investor leasing it out.
Why does the User Building vertical matter?
In New York, these properties command a 16% premium, meaning sellers often achieve stronger outcomes when targeting user buyers.
Why was Anahis Barrie chosen for this role?
Her blend of luxury sales experience, commercial expertise, and business analytics makes her the ideal leader to grow this unique vertical.
How does BKREA stand apart from other real estate firms?
By launching specialized verticals like User Building Sales, BKREA delivers custom strategies rather than one-size-fits-all brokerage services.
