Commercial real estate icons Bob Knakal and Rod Santomassimo have launched a new book that’s already being called “the broker’s bible.” Selling Buildings: Maximizing Prices and Profits in Commercial Real Estate is a tactical, no-nonsense guide for CRE brokers, investors, and owners seeking to sharpen their strategy, close smarter deals, and create lasting impact in the marketplace.
Key Highlights:
Co-Authored by Two Industry Titans:
Bob Knakal, Founder and Chairman of BKREA, is the most prolific broker in NYC history with 2,351 buildings sold and $22B+ in transaction volume.
Rod Santomassimo, Founder of The Massimo Group, is a nationally recognized CRE coach and bestselling author.
What’s Inside the Book:
Actionable lessons from major deals, like a $179 million portfolio sale built on cold calls.
Frameworks such as “BK’s Takeaways for Investors” and “Rod’s Lessons for Brokers.”
Real strategies brokers can apply whether they’re in Manhattan or Main Street.
High Praise from Industry Leaders:
“The real estate broker’s bible.” — Francis Greenburger, Chairman, Time Equities
“Must-read for anyone serious about making money in CRE.” — Barbara Corcoran, Founder, The Corcoran Group
“Packed with proven strategies from one of the all-time greats.” — Stephen Siegel, CBRE
Foreword by Ryan Serhant: Million Dollar Listing New York star Ryan Serhant introduces the book with insights on what separates top brokers from the rest.
Now Available: Readers can order Selling Buildings now at bkrea.com, with author appearances and media events scheduled throughout the summer.
Frequently Asked Questions
Q: Who is Selling Buildings for?
A: The book is written for commercial real estate brokers, owners, investors, and aspiring professionals seeking a proven roadmap to success in the CRE industry.The book is written for commercial real estate brokers, owners, investors, and aspiring professionals seeking a proven roadmap to success in the CRE industry.
Q: What makes this book different from other real estate books?
A: Selling Buildings combines firsthand deal experiences from Bob Knakal with the strategic insights of Rod Santomassimo, offering both practical tools and high-level thinking tailored to real-world brokerage challenges.
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