The third annual Real Estate Gala at Hudson Yards proved that social media engagement is no longer confined to the screen. Co-hosted by Don Tepman and Bob Knakal, the exclusive, invite-only event brought together 300 top commercial real estate professionals who first connected on platforms like LinkedIn, X, and Instagram. The outcome? Tangible deal flow—including $105 million in new assignments.
Key Takeaways
Exclusive Event, High Demand: Only 300 out of 6,000+ interested professionals received an invite to the black-tie gala held on the 101st floor of Hudson Yards—highlighting the event’s prestige and reach.
From Posts to Partnerships: Bob Knakal, Chairman & CEO of BKREA, secured over $105 million in exclusive listings from contacts that originated on social media in just six weeks.
Influencer-Led Innovation: Don Tepman, known as “Strip Mall Guy,” founded the Gala to bring the depth of social media conversations into face-to-face connections that lead to real business.
Massive Online Footprint: Knakal’s content has earned 10M+ LinkedIn impressions and 23M+ across all platforms, positioning him as one of the most followed voices in commercial real estate.
Knakal Knetworking Goes Nationwide: Building on the success of the Gala, Knakal launched live networking events in cities like Boston, Detroit, Las Vegas, and Long Island to bridge the gap between online and in-person networking.
A Strategic Shift in CRE: The industry is moving beyond digital branding—social media is now a lead source. CRE professionals who leverage it are gaining a competitive edge.
Frequently Asked Questions
Q: What is the Real Estate Gala?
A: A high-profile, invite-only event bringing together top CRE influencers and professionals who first connected through social media platforms.
Q: Who are the key figures behind the Gala?
A: Don Tepman (“Strip Mall Guy”) founded the event, and Bob Knakal, Chairman & CEO of BKREA, co-hosted it for the second year in a row.
Q: How is social media driving actual deals?
A: As proven by Knakal’s recent success, digital engagement leads to trust and visibility, which then convert into exclusive listings and investment opportunities.
Q: What are Knakal Knetworking events?
A: Regional meetups organized by Bob Knakal to bring online CRE communities together in person and strengthen business relationships.
Q: Can anyone attend these events?
A: While the Gala is invite-only, Knakal Knetworking events are more accessible, targeting CRE professionals active in online engagement.
