Knakal Knetworking: How Online and Offline Social Networking Is Powering the Future of CRE Deal-Making

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Social media is no longer just for posts and impressions—it’s producing real property deals. Bob Knakal, Chairman and CEO of BKREA, is pioneering “Knakal Knetworking,” a hybrid strategy that combines online presence with real-world relationship building. With over $105 million in recent assignments tied directly to social media connections, it’s clear: this is the future of CRE networking.

Key Highlights

• Hybrid Strategy Launch: Knakal Knetworking is a new model blending social media influence with curated in-person events for CRE professionals across the U.S.
• Real Results from Virtual Ties: In just six weeks, Knakal secured over $105 million in exclusive listings—all sourced through digital introductions and strengthened offline.
• Influencer Credibility: Knakal has been ranked the #1 LinkedIn CRE influencer for two consecutive years by CREI, with 10M+ impressions on LinkedIn and 23M+ across all platforms in the past year.
• Event-Based Momentum: His co-hosted black-tie Real Estate Gala at Hudson Yards drew global attention and 6,000+ RSVPs for only 300 spots—positioning it as the Super Bowl of CRE social networking.
• On-the-Road Expansion: Knetworking events have landed in Boston, Detroit, Las Vegas, and Nassau County, creating local deal ecosystems out of national online networks.
• Record-Setting Track Record: With 2,351 buildings sold and $22B in career volume, Knakal’s unmatched success gives weight to this new approach—where the handshake follows the hashtag.

Frequently Asked Questions

Q: What is Knakal Knetworking?

 A: It’s Bob Knakal’s hybrid networking strategy that starts with social media engagement and culminates in in-person CRE meetups, designed to turn digital relationships into real deals.

‍Q: How does this differ from traditional networking?

A: Traditional networking is localized and time-bound. Knakal Knetworking scales connections globally through social media, then deepens them face-to-face at exclusive events.

‍Q: Where have Knetworking events been held?

A: Cities include New York, Boston, Detroit, Las Vegas, and Nassau County—with more locations planned as demand grows.

‍Q: How effective is this strategy?

A: Within six weeks of recent events, Knakal closed three listings totaling over $105 million—all directly linked to social media connections.

‍Q: Why does this matter to CRE professionals?

A: It demonstrates that visibility and engagement online can translate into meaningful business offline—redefining how deals are sourced in today’s market.

‍Q: How can someone get involved?

A: Follow Bob Knakal on LinkedIn or visit www.bkrea.com to learn more about upcoming Knetworking events and opportunities.

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