As part of the 2025 Women in CRE series, Genessy Jaramillo of BK Real Estate Advisors (BKREA) shares her perspective on what it takes to succeed in commercial real estate today. Known for her persistence, transparency, and client-first approach, Jaramillo highlights the discipline required to thrive in an industry where the rewards often come after years of steady effort.
Key Insights from Genessy Jaramillo
Resilience Above All: Success in CRE requires discipline and the ability to stay the course while others seek quicker, more predictable paths.
Risk & Reward Balance: Understanding sacrifice—and having the patience to wait for long-term gains—separates top performers from the rest.
Authenticity Matters: Jaramillo emphasizes the importance of being yourself and leveraging your unique strengths instead of conforming to stereotypes.
Client-First Approach: Trust, transparency, persistence, and kindness are her guiding principles—qualities she believes transcend gender.
Passion for Learning: CRE is an industry where every deal brings new lessons, making passion for the work essential to long-term success.
Empowering Representation: Women remain underrepresented in CRE, but Jaramillo views this as an opportunity—"our presence is powerful because it stands out."
Frequently Asked Questions
Q: What makes commercial real estate a rewarding career for women?
A: CRE offers daily challenges and constant learning opportunities. Women who bring authenticity and persistence can distinguish themselves in a competitive field.
Q: How can women gain an edge in this industry?
A: By playing to their strengths, building trust with clients, and committing to the long game instead of seeking instant results.
Q: What advice does Genessy give to women entering CRE?
A: Pursue it because you truly love the business. Stay resilient, show up consistently, and lead with authenticity—you’ll create opportunities that last.
