Bob Knakal Launches The Ultimate Guide to Selling User Buildings at a Premium in NYC

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Vacancy doesn’t always mean a discount—especially in Manhattan. Bob Knakal, Chairman and CEO of BKREA, has unveiled The Ultimate Guide to Selling User Buildings at a Premium in NYC, a data-backed, seller-focused manual revealing how user buyers—like schools, retailers, and nonprofits—often pay significantly more for vacant properties. Drawing from over 30 years and nearly 1,000 building sales, the guide offers actionable strategies for maximizing returns by targeting the right end users.

Key Takeaways

• User Buyers Pay a 16% Premium: Knakal’s data shows that user buyers—those who occupy the building themselves—pay on average 16% more than traditional investors.
  
  
• Vacant ≠ Discounted: In user-driven sales, unoccupied space is a plus. It gives buyers full control over branding, layout, and operations without the hassle of tenant turnover.
  
  
• Top Buyer Categories: Active user buyers include retailers (20%), schools (20%), as well as nonprofits, religious institutions, healthcare systems, and even foreign governments.
  
  
• Strategic Value Drives Price: User buyers value long-term use, tax benefits (like depreciation), and strategic control more than cash flow from leases.
  
  
• Targeted Marketing Matters: Using segmented buyer lists and industry-specific outreach shortens deal time and increases the likelihood of premium offers.
  
  
• Pricing for Users, Not Investors: Sellers should adopt pricing strategies that reflect user potential—not just investment metrics—to unlock the highest possible returns.
  
  

Frequently Asked Questions

Q: What is a "user premium"?

‍ A: It’s the additional price an end-user will pay to own and occupy a building, often 16% above investor offers, based on strategic or operational value.

‍Q: Why would someone pay more for a vacant building?‍

A: User buyers value control, design flexibility, and ownership benefits—like tax depreciation and avoiding lease risk—more than tenant cash flow.

‍Q: Who are common user buyers in NYC?‍

A: Retailers, private schools, nonprofits, religious groups, medical practices, and even foreign governments are among the most active.

‍Q: Is the guide only for sellers in Manhattan?‍

A: While it’s NYC-focused, the principles apply to any dense urban market where user demand competes with investor activity.

‍Q: How can I access the guide?‍

A: Visit www.bkrea.com/user-building-sales to view or download the guide.

‍Q: Does the guide address tax advantages?‍

A: Yes, it outlines ownership benefits like depreciation but recommends consulting a tax advisor for personalized guidance.

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